Good Stories Never End
A comprehensive culture and entertainment group leveraging digital reading to develop and cultivate IP
About Us
Yuewen owns well-known brands in the industry such as QQ Reading, Qidian, New Classics Media, and Tencent Animation & Comics. It serves as a platform for tens of millions of creators and is a rich reserve of literary works spanning more than 200 genres, catering to hundreds of millions of users. Yuewen is renowned for its IP portfolio, which includes popular titles like "Joy of Life," "My Heroic Husband," "Candle in the Tomb," "The King's Avatar," "Soul Land," and "Nirvana in Fire," covering a number of media formats, including audiobooks, animation, comics, films, drama series, games, and offline merchandise.
A Strong Alliance of Creators
A comprehensive system for nurturing writers; a mutually beneficial cultural ecosystem among writers, readers, and the platform
Rich Content Reserves
Includes a vast array of works including online originals, traditional publishing, and audio books, covering more than 200 content categories
Hundreds of Millions of Active Users
Building a diverse product portfolio and multi-channel content distribution network
A Key Source of Content
Advancing development of various content formats through a diverse IP matrix
Yuewen owns well-known brands in the industry such as QQ Reading, Qidian, New Classics Media, and Tencent Animation & Comics. It serves as a platform for tens of millions of creators and is a rich reserve of literary works spanning more than 200 genres, catering to hundreds of millions of users. Yuewen is renowned for its IP portfolio, which includes popular titles like "Joy of Life," "My Heroic Husband," "Candle in the Tomb," "The King's Avatar," "Soul Land," and "Nirvana in Fire," covering a number of media formats, including audiobooks, animation, comics, films, drama series, games, and offline merchandise.
Representative Works
“New Life Begins” is a TV series produced by New Classics Media under Yuewen. Within 144 hours of its premiere, it achieved a popularity index in excess of 10,000 on iQIYI, breaking the record for the fastest to reach this level previously set by “My Heroic Husband.” It maintained a popularity index of over 10,000 for 16 days, with a peak popularity index of 10,477 on iQIYI. The series has been popular on traditional TV and new media platforms in the Americas, Australia, Europe, Japan, South Korea, and Southeast Asia.
“Martial Universe” is an Eastern fantasy novel by Heavenly Silkworm Potato that has been serialized on Qidian since 2011. It has consistently ranked among the top-selling books on the platform, attracting a robust readership and spawning adaptations into animation, comics, television, and gaming. The animated series has accumulated over 3 billion views, while the adapted TV series has exceeded 8 billion views, becoming the annual Youku TV Drama Viewership Champion and ranking second in weekly viewership on Shanghai's Dragon TV.
“Stellar Transformations” is a work by I Eat Tomatoes, a platinum writer on Yuewen. It is one of the epic magical masterpieces in the history of online literature. It has been developed into animations and games. The adapted animation received widespread praise for the quality of production, breaking 100 million views on its first day and accumulating over 5 billion views in total. During its broadcast, it ranked first on Tencent Video’s Paid Bestseller List.
“Way of Choices” is a work by Mao Ni, a platinum writer on Yuewen. It is a classic in the Eastern fantasy genre. It has been jointly developed into animations, TV series, and games. The adapted TV series was extremely popular, amassing over 30 billion views and was selected as the only costume drama to be featured in the “Belt and Road” Mongolia-Russia Exhibition. The adapted animation was a pioneer in the pay-to-watch model for Chinese animations.
“Ever Night” is a work by Mao Ni, a platinum writer on Yuewen. It was originally published on Qidian. The adapted TV series, which had two seasons, has amassed nearly 8 billion cumulative views. It was named Annual IP by New Weekly's 2018 China Video Ranking.
“Legend of Fuyao” is a classic masterpiece by Tian Xia Gui Yuan, which was serialized on Xiao Xiang College under Yuewen. During its serialization, it frequently broke the site's subscription records for the ancient romance genre. Its adapted TV series aired in 2018, reaching a total of 15.3 billion views and was also simultaneously broadcast on mainstream video platforms in Europe and the U.S. like YouTube and on TV stations in Southeast Asia, including Malaysia and Singapore.
“Phoenix Rights” is a work by Tian Xia Gui Yuan that was serialized on Xiao Xiang College under Yuewen. The adapted TV drama “The Rise of Phoenixes” has a rating of 8.2 on Douban and has been broadcast in nearly 190 countries worldwide.
“Jade Dynasty” is a classic work by Xiao Ding, a phenomenal writer on Yuewen. It is one of the most influential works from the first generation of online literature. It has become an IP developed across multiple content formats including comics, animations, TV series, films, and games. The adapted TV series “Jade Dynasty: The Will of the Cloud,” premiered in 2016 and was highly acclaimed by its many fans. The film adaptation, released in 2019, made 405 million RMB at the box office.
“Grave Robbers' Chronicles,” which was initially serialized on Qidian, is a hallmark work by Nanpai Sanshu. The adapted web series, “The Lost Tomb,” launched in 2015, racked up 100 million views on its first day, marking the start of the year of the "Tomb-Raiding" literary IP. The film adaptation, released in 2016—starring Jing Boran, Lu Han, and Ma Sichun—made 1 billion RMB at the box office.
“Candle in the Tomb” is a work by Tianxia Bachang and it is a signature work in the mystery and adventure genres; it was serialized on Qidian. It has been successfully adapted into audiobooks, comics, animations, games, drama series and films, achieving tremendous results as one of our blockbuster IPs. It is worth noting that its adaptations into visual media are pretty outstanding: As of 2023, it has been adapted into two theatrical movies, eight drama series, and 11 web films. The drama series have accumulated over 15 billion views and the films have grossed more than 2.5 billion RMB.
“Soul Land” is a leading fantasy online novel by Tang Jia San Shao, a platinum writer on Yuewen, that has been adapted into games, comics, animations, and TV series. Its animated series surpassed 40 billion views, the TV series exceeded 5 billion views, and its games have generated more than RMB 10 billion in revenue.
“Joy of Life” is a work by Mao Ni, a platinum writer at Yuewen, that was adapted into audio books, comics, games, TV series, and more. Its adaption into a TV series was a phenomenal success in 2019, winning Best Adapted Screenplay and Best Supporting Actor at the 26th Shanghai TV Festival Magnolia Awards. After being broadcasted in 27 countries and regions worldwide, it was recognized as a Key Project for Cultural Export in 2021-2022 and selected as an Outstanding Overseas Communication Work in 2020 by the National Radio and Television Administration. The Season 2, after airing on CCTV-8, topped the national real-time ratings for 18 consecutive days, and became the most popular series ever on Tencent Video. It was also the most popular Mainland China drama ever on Disney+.
“My Heroic Husband” is a work by Angry Banana, a platinum writer at Yuewen. The adapted TV series set a record for the fastest popularity index to exceed 10,000 in the history of the broadcasting platform, and won the "Best Comedy" at the 2021 Asian Academy Creative Awards. That made it the only work in this category globally to receive this award. It was licensed to countries and regions including North America, Europe, Japan, South Korea, Malaysia, Hong Kong (China), Taiwan (China), Cambodia, and Africa following its broadcast. In 2021, the rights for film and television adaptations were sold to overseas streaming platforms. In 2021, the web movie “My Heroic Husband: Good Luck and Prosperity” was released, ranking in the Top 3 of the iQIYI Web Movie Annual Chart.
Produced jointly by New Classics Media and Yuewen Media under Yuewen, the TV series “A Lifelong Journey” is adapted from the Mao Dun Literature Award-winning novel of the same name by Liang Xiaosheng. It attracted more than 371 million viewers and set a nearly eight-year record in CCTV-1 primetime ratings. It became the first TV series in 2022 on iQIYI to surpass 10,000 with its popularity index, and has won numerous honors including the 16th Five-One Project Award for Spiritual Civilization Construction, the 34th Flying Apsaras Awards for Outstanding TV Series, the 28th Magnolia Awards for Best Chinese TV Series, the 31st China TV Golden Eagle Award for Excellent TV Series and Drama of the Year at the first CMG Annual Gala.
“Hi, Mom,” produced by New Classics Media under Yuewen, has grossed over 5.4 billion RMB domestically, ranking third in the history of Chinese cinema, while entering the top 100 in global box office rankings. In July 2022, it won the Excellent Film Award at the 36th Hundred Flowers Awards. In 2023, Sony Pictures acquired the adaptation rights.
YOLO, co-produced by New Classics Media and Yuewen Media under Yuewen, emerged as the box office champion of the 2024 Spring Festival, with a domestic gross of 3.46 billion RMB and a total viewership of 72.034 million. Sony Pictures and New Classics Media officially announced their global distribution partnership for YOLO, which garnered over 7.2 million dollars overseas, making it the highest-grossing Chinese film abroad this year. In its opening week, it ranked first in Malaysia, ninth in North America, second in Australia, and fourth in New Zealand. It was featured as the opening film at the 26th Far East Film Festival in Italy in 2024.
“The King's Avatar” is a work by Butterfly Blue, a platinum writer on Yuewen. It has become an IP that has been adapted into audiobooks, radio dramas, comics, animations, TV series, movies, mobile games, and merchandise. Its animated series had over 100 million views on the first day of release and has accumulated over 2.5 billion views since then, setting a new industry benchmark for Chinese animated IPs. The animated feature film, “The King's Avatar: For The Glory” has been released in nine countries and regions, receiving widespread acclaim from international audiences. The namesake TV series, aired in 2019, has had nearly 4 billion views.
“Battle Through the Heavens” is a fantasy novel by Heavenly Silkworm Potato that was originally published on Qidian. Its adaptations into anime, games, TV series, and merchandise have been extremely popular. The animated series set new popularity records, surpassing 25 billion cumulative views and frequently topping Tencent Video's overall rankings. The adapted drama series was highly rated, topping the viewership rankings a number of times. "Battle Through the Heavens" themed toy sculptures reached a cumulative gross merchandise value (GMV) of more than 30 million RMB, while the card series surpassed 100 million RMB in retail GMV.
“The Outcast” is an original domestic comic IP from Tencent Animation & Comics. It has a popularity index of 30 billion and has been adapted into various formats, including animation, drama series, film, gaming, and merchandise. The animation series has surpassed 10 billion views and holds a rating of 9.2 on Douban. The adapted drama series has a rating of 8.1 on Douban, which makes it one of the most successful adaptations of a comic into a drama series. The adapted film has been released in 2024. In addition, “The Outcast” comics have been published on more than 10 international comic platforms.
“Fox Spirit Matchmaker” is an original domestic comic IP from Tencent Animation & Comics and has been a flagship for domestic comics. It has been adapted into animations, drama series, film, gaming, and merchandise. The comic has collected over 5.6 million favorites, and the animation series enjoy a Douban rating of 9.3 with more than 15 billion views. The Japanese version of the animation aired on MX TV with a 90% positive rating. The adapted TV series "Fox Spirit Matchmaker: Yuehong" has been broadcasted in 2024. The IP ranks first on the list of animation and comics IP by the Xinhua News Agency's Outlook Think Tank.
“Guardians of the Dafeng” is a work by Paperboy, a platinum writer on Yuewen. It became a phenomenal hit online novel and regularly broke records on Qidian. The adapted audiobook has exceeded 8 billion plays, setting a record for the fastest audiobook to exceed one hundred million plays on Ximalaya. The comic adaptation has a popularity index of 1.7 billion. After the TV series Guardians of the Dafeng premiered, it quickly gained traction on Tencent Video, with its popularity skyrocketing to over 30,000, earning a spot in the "hit" category. The show was also translated into 14 languages and became a major success internationally, topping viewership charts on platforms across North America, Singapore, Hong Kong, Macau, Taiwan, and other regions.
“Nirvana in Fire” is a novel by Hai Yan that was initially published on qdmm.com. The adapted TV series aired in 2015, receiving great acclaim and high viewership ratings, with a score of 9.4 on Douban. It won several awards including the 30th China TV Drama Flying Apsaras Award for Outstanding TV Drama, the 2015 National Drama Festival Award for Top Ten Influential TV Dramas of the Year, the 6th Macau International Television Festival Outstanding TV Drama Award, the 12th Chinese-American Film Festival Golden Angel Award for Best Chinese TV Drama, and the 19th Huading Award for Top 100 Chinese TV Dramas. Hu Ge portrayed Mei Changsu, who became a beloved character.
“Lord of the Mysteries” is a work by Cuttlefish That Loves Diving, a platinum writer on Yuewen. It is a seminal work in the steampunk genre and has consistently topped various online rankings during its serialization. The book sold over one million physical copies worldwide, with the English version in particular gaining significant popularity overseas having ranked first in the popularity index for fantasy and achieving a near-perfect score of 4.8. Described by a foreign media outlet as “a work for all Earthlings,” it was included in the China Writers Association's list of Chinese Online Literature With Global Influence for 2020. It is currently being developed into audiobooks, animations, comics, games, and other derivatives. The audiobook exceeded one billion plays, while promotional videos for the game and animation have been extremely popular on major platforms.
“The Legend of Shen Li,” a TV series produced by New Classics Media under Yuewen, has consistently broken records for viewership and popularity on online platforms. It set the highest popularity record for a TV series on Tencent Video in 2024 and dominated the top spots on Mango TV, leading the Hot Broadcast TV Series Chart, Popular Content Total Chart, and Hot Discussion Topic Total Chart. It also ranked first in terms of viewership on provincial satellite channels, according to CVB, and achieved the highest average ratings on satellite channels according to Kuyun. The series was released on international platforms including YouTube, Viki, Facebook, Instagram, TikTok, and X, reaching audiences in over 180 countries and regions. And it was translated into more than 16 languages.
Produced by New Classics Media under Yuewen, the TV series "The Tale of Rose" set a record for the fastest urban drama on Tencent Video to exceed a popularity score of 31,000. It entered Tencent Video's "Hitshow Club" . According to the China Audio-Visual Big Data (CVB), its highest daily primetime drama viewership reached 1.844%, ranking first among all channels in the same time slot. It maintained the top position in daily average primetime viewership across all channels for multiple days according to Kuyun Live. "The Tale of Rose" has been broadcast in overseas countries and regions including North America, Singapore, Malaysia, South Korea, and Thailand.
“Too Cool To Kill” is a comedy film co-produced by New Classics Film and Yuewen Media under Yuewen. Since its release during the 2022 Spring Festival, it has earned more than 2.6 billion RMB at the box office, ranking second in the Spring Festival period and third in annual box office receipts, thanks to its hilarious plot and excellent performances from the cast.
To access a massive library of original works anytime you wish. To have your own exclusive bookshelf through personalized recommendations. To enjoy exquisite user interface and individualized reading experience
Our Brands
Yuewen Audio, a subsidiary of Yuewen, develops and produces audio content. With a vast library of high-quality IPs and strong links with voice actors, audio production teams, and audio platforms, Yuewen Audio has produced a number of popular audio dramas like "Dafeng Guardian," "Naming of the Night," and "Battle Through the Heavens" in recent years. As an integral link in the IP ecosystem, Yuewen Audio is committed to providing global audiences with more high-quality audio content, aiding in the development and cultivation of premium IPs.
Investor Relations
Yuewen is a pioneer in China's online literature market, with a mission that "good stories never end."
- On Nov. 8, 2017, Yuewen was listed on the Main Board of the Hong Kong Stock Exchange, stock code: 0772
Shanghai Beijing Hangzhou
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