About Us
OUR MISSION
Good Stories Never End
STRONGCREATORLINEUP
A complete system for nurturing writers, creating a thriving cultural ecosystem where creators, readers, and the platform all benefit.
EXTENSIVECONTENTLIBRARY
Featuring a vast array of online originals, traditional publications, audiobooks, and more, spanning over 200 content categories.
BILLIONS OF ACTIVEUSERS
With a diverse product lineup and broad distribution channels both inside and outside the ecosystem.
INDUSTRYCORE HUB
Driving end-to-end development through a multifaceted IP operations framework.
OUR VISION
To Create the World's Best IP Value Chain for Content Creatives and to Become A World-Leading Cultural and Creative Platform
Watch Vision MovieWatch Vision MovieYUEWEN was founded in March 2015. As a leading cultural industry group rooted in digital reading and focused on IP nurturing and development, YUEWEN includes well-known brands like WebNovel, New Classics Media, Tencent Animation and YUEWEN Goods. The platform boasts a stellar lineup of creators, an extensive content library covering more than 200 categories, and connects with hundreds of millions of users around the world. It has successfully brought web novels and anime IPs such as Joy of Life, The King's Avatar, Lord of Mysteries, Battle Through the Heavens, Fox Spirit Matchmaker, Guardians of the Dafeng, The Unruly Immortals and The Outcast to international audiences, along with a wide range of adaptations. In IP development, YUEWEN covers areas like film and TV, animation, gaming, audiobooks, merchandising, and immersive entertainment, providing users with engaging experiences.
In November 2017, YUEWEN went public on the main board of the Hong Kong Stock Exchange (stock code: 0772.HK).
History
2025
YUEWEN's IP merchandise full-year GMV exceeded 1.1B CNY, more than double the 2024 figure and a new record
2023DEC.
YUEWEN announces the acquisition of the related assets of Tencent Animation and Comics; YUEWEN SHORT DRAMA launches the Galaxy Incubation Program
2023JUN.
YUEWEN launches an upgrade in its organizational structure: establishing four business units to embrace AI and enhance the IP Ecosystem
2023MAY.
Hou Xiaonan, President of YUEWEN and Vice President of the Platform and Content Group of Tencent, becomes CEO of YUEWEN
2021JUN.
The release of new mission vision and strategy
2020APR.
The change of the management team
2018OCT.
Acquisition of New Classics Media
2017NOV.
Launch of WebNovel: Overseas platform of YUEWEN
2017MAY.
YUEWEN's listing on the main board of HKEX
2015MAR.
Establishment of YUEWEN after the merger of Tencent Literature and Cloudary
2011
Launch of Qidian Reading
2010DEC.
Launch of QQ Reading
2003OCT.
Launch of the pioneering VIP membership
2002MAY.
Launch of qidian.com
Leadership
HOU Xiaonan
Chief Executive Officer and President
CAO Huayi
Senior Vice President, Chief Executive Officer of New Classics Media
HUANG Yan
Senior Vice President
YANG Chen
Vice President
XIE Lanfang
Vice President
YU Liu
Vice President
XU Jie
Vice President
Social Responsibility
YUEWEN strikes a balance between economic gains and social impact, leading the way in corporate responsibility. Drawing on its core business, the group actively runs public welfare programs, encourages reading for all, promotes positive values, builds strong creative teams, and invests in talent development, all while contributing to a harmonious society and the flourishing of socialist culture.